OMNIQPON's Direct to Consumer (D2C) marketing allows brands and retailers to provide an end-to-end brand experience and retain control over the sale process. Brands and retailers can attract and market effectively to customers by owning the customer communication and experience. D2C marketing allows brands and retailers to easily collect customer data and refine their offerings to address customer needs. 

Millennials are set to become the largest generation in retail and are powerful trendsetters for other consumer age groups. Millennials are the new market and are drawn to make purchases that are expressions of their personalities. Direct to consumer brands can tailor their messaging and products to match customer preferences. The direct line of communication with consumers ultimately allows for an improved customer experience and direct visibility into customer insights.

Direct to Consumer Marketing. CTransactional digital coupons of real value with no POS integration required.

More Control. Consistent control over product, reputations, brand messaging, and customer service. 

Access to Customer Data. Direct to consumer marketing makes it easier to acquire customer data to get a clear picture of buyer behavior and create conversions while delivering unique, personalised experiences.

Customer Relationships. By directly interacting with people, brands and retailers can make improvements on their offerings based on customer feedback, ultimately improving customer loyalty.